Marketing lead for the release of Babysitter, directed by and starring Monia Chokri, following its world premiere at the 2022 Sundance Film Festival.
CAMPAIGN OVERVIEW
– Premiere on MUBI August 19 streaming exclusively and globally (ex. France & Canada)
– Marketing campaign localised in seven languages: English, German, Spanish, Italian, Portuguese, Turkish
– Organic social coverage across Facebook, Instagram, Twitter, YouTube and TikTok, delivered in all territories
– Paid digital activity across META and YouTube
– Local marketing activations encouraging subscription sign-ups including special events and promotional partnerships
– Working in collaboration with local press agencies to target key publications
– Premiere on MUBI August 19 streaming exclusively and globally (ex. France & Canada)
– Marketing campaign localised in seven languages: English, German, Spanish, Italian, Portuguese, Turkish
– Organic social coverage across Facebook, Instagram, Twitter, YouTube and TikTok, delivered in all territories
– Paid digital activity across META and YouTube
– Local marketing activations encouraging subscription sign-ups including special events and promotional partnerships
– Working in collaboration with local press agencies to target key publications
CREATIVE: KEY ARTWORK
CREATIVE: ANNOUNCEMENT CLIP & OFFICIAL TRAILER
INFLUENCER SCREENING
Hosted an influencer screening at Soho House in London attended by 47 influencers, including global brand partners & local influencers, generating 60+ organic pieces of content mentioning Babysitter and MUBI.
Hosted an influencer screening at Soho House in London attended by 47 influencers, including global brand partners & local influencers, generating 60+ organic pieces of content mentioning Babysitter and MUBI.
