Marketing lead for the launch of the 27 film collection How to be a Human: Films by Aki Kaurismäki – programmed to align with the theatrical release of Aki Kaurismäki's latest film Fallen Leaves. #2 most viewed film collection of 2023.
KEY CREATIVE
Developed an extended suite of creative assets to contextualise Aki Kaurismäki's expansive filmography.
Developed an extended suite of creative assets to contextualise Aki Kaurismäki's expansive filmography.
Season Poster & Trailer
Trilogy Assets
Genre Assets
EMAIL MARKETING
First email announcing the arrival of the collection sent a week after the theatrical release of Fallen Leaves and follow up emails sent a week after the release of Fallen Leaves on MUBI.
First email announcing the arrival of the collection sent a week after the theatrical release of Fallen Leaves and follow up emails sent a week after the release of Fallen Leaves on MUBI.
REGIONAL MARKETING
Promotional screenings, influencer activity and partnerships for the release of Fallen Leaves all promoted the availability of the wider collection.
Promotional screenings, influencer activity and partnerships for the release of Fallen Leaves all promoted the availability of the wider collection.
