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EDUCATION
Sept 2017 - July 2018
University of the Arts London
London College of Communication | London, UK
University of the Arts London
London College of Communication | London, UK
Postgraduate Diploma in Design for Visual Communication
Aug 2013 - Dec 2016
University of Georgia
Grady College of Journalism and Mass Communication | Athens, Georgia, USA
University of Georgia
Grady College of Journalism and Mass Communication | Athens, Georgia, USA
Bachelor of Arts in Mass Media Arts
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WORK EXPERIENCE
Jan 2023 – Present
Content Marketing Manager, Global
MUBI | London, UK
Content Marketing Manager, Global
MUBI | London, UK
– Managing, directing and briefing creative, digital, social, PR, brand and local marketing teams to support the execution of 2-3 monthly global campaigns
– Collaborating with content strategy and local marketing teams to identify key territories for campaign focus
– Setting strategy for platform marketing (pre-roll, CRM, editorial)
– Leading marketing operations ensuring all promotional materials are delivered and distributed internally
– Delivering learnings, best practices and identifying improvements in process with regular campaign reporting
– Collaborating with content strategy and local marketing teams to identify key territories for campaign focus
– Setting strategy for platform marketing (pre-roll, CRM, editorial)
– Leading marketing operations ensuring all promotional materials are delivered and distributed internally
– Delivering learnings, best practices and identifying improvements in process with regular campaign reporting
Jul 2022 – Dec 2022
Content Marketing Coordinator, Global
MUBI | London, UK
– Planned, executed and managed 7 global marketing campaigns for high-priority SVOD premieres and thematic seasons, including an actor focus on Tilda Swinton
– Supported 4 key campaigns, including coordinating global trailer launch of Oliver Sim’s (The xx) musical short film HIDEOUS and managing the CRM campaign for the Halloween season
– Oversaw the marketing and communications of an additional 22 global exclusive titles and 7 thematic seasons
– Managed global and local pre-roll programming coordinating creative assets and regular reporting on performance
– Developed and implemented new workflow to streamline marketing operations
Content Marketing Coordinator, Global
MUBI | London, UK
– Planned, executed and managed 7 global marketing campaigns for high-priority SVOD premieres and thematic seasons, including an actor focus on Tilda Swinton
– Supported 4 key campaigns, including coordinating global trailer launch of Oliver Sim’s (The xx) musical short film HIDEOUS and managing the CRM campaign for the Halloween season
– Oversaw the marketing and communications of an additional 22 global exclusive titles and 7 thematic seasons
– Managed global and local pre-roll programming coordinating creative assets and regular reporting on performance
– Developed and implemented new workflow to streamline marketing operations
Jan 2021 – Jun 2022
Communications Coordinator, Global
MUBI | London, UK
– Supported the growth of the team from 2 to 10+, onboarding new agencies in 7 new territories acting as key contact for all assets, screeners and monthly programming schedules
– Led PR campaigns for monthly programming content and home entertainment for the UK and Ireland
– Coordinated talent tours for 8+ films across festivals, Q&A previews and awards campaigns
– Organised and managed international virtual press junkets and coordinated all talent activity for the online editorial arm Notebook
Communications Coordinator, Global
MUBI | London, UK
– Supported the growth of the team from 2 to 10+, onboarding new agencies in 7 new territories acting as key contact for all assets, screeners and monthly programming schedules
– Led PR campaigns for monthly programming content and home entertainment for the UK and Ireland
– Coordinated talent tours for 8+ films across festivals, Q&A previews and awards campaigns
– Organised and managed international virtual press junkets and coordinated all talent activity for the online editorial arm Notebook
Oct 2019 – Dec 2020
Marketing Assistant, Distribution
MUBI | London, UK
Marketing Assistant, Distribution
MUBI | London, UK
– Supported the growth of the team from 5 to 15+ whilst transitioning from UK only all-rights titles to multi-territory releases, expanding our theatrical distribution arm and launching eventised free film previews
– Developed and supported campaigns for theatrical and global SVOD premieres across marketing, PR and operations, including Pablo Larraín’s EMA
– Led grassroots outreach to key partners, coordinated translations for international campaigns, updated coverage tracking, delivered of assets to press, cinemas and other third parties, completed monthly home ent reporting, and managed screener creation and distribution
– Executive Assistant to the Founder & CEO
– Developed and supported campaigns for theatrical and global SVOD premieres across marketing, PR and operations, including Pablo Larraín’s EMA
– Led grassroots outreach to key partners, coordinated translations for international campaigns, updated coverage tracking, delivered of assets to press, cinemas and other third parties, completed monthly home ent reporting, and managed screener creation and distribution
– Executive Assistant to the Founder & CEO
Mar 2019 – Oct 2019
Distribution Assistant
Altitude Media Group | London, UK
Distribution Assistant
Altitude Media Group | London, UK
– Coordinated 2 talent Q&A tours to support the theatrical releases of DIEGO MARADONA and BEATS
– Supported the planning and execution of 6 film premieres including HITSVILLE: THE MAKING OF MOTOWN and Liam Gallagher documentary AS IT WAS
– Developed communications, messaging and visual content for social media channels
– Restructured the filing system for organising delivery of materials
– Supported the planning and execution of 6 film premieres including HITSVILLE: THE MAKING OF MOTOWN and Liam Gallagher documentary AS IT WAS
– Developed communications, messaging and visual content for social media channels
– Restructured the filing system for organising delivery of materials
Jan 2019 – Feb 2019
Social Media Intern
DDA Group | London, UK
Social Media Intern
DDA Group | London, UK
– Produced and scheduled content posts for different clients including the BIFAs
– Created weekly awards reports with social media analysis
– Participated in brainstorms for social media and PR campaigns for clients including Warner Brothers and Nespresso
– Created weekly awards reports with social media analysis
– Participated in brainstorms for social media and PR campaigns for clients including Warner Brothers and Nespresso
Aug 2018 – Oct 2018
Development Intern
Blackbox Multimedia | London, UK
Development Intern
Blackbox Multimedia | London, UK
– Assisted with script coverage, writing loglines and series overviews, translating treatments between English and Spanish
– Designed pitch presentations and treatment layouts to present shows to international television networks and distributors,
– Updated business cards, slate booklet and redesigned series posters
– Designed pitch presentations and treatment layouts to present shows to international television networks and distributors,
– Updated business cards, slate booklet and redesigned series posters
May 2016 – Oct 2017
Contributing Writer
Transverso Media | Chicago, IL, USA
Contributing Writer
Transverso Media | Chicago, IL, USA
– Reviewed films and television programs for the online culture magazine including 4 Cannes premieres
April 2014 – Oct 2014
Office Assistant
Social Media Club, Atlanta | Atlanta, GA, USA
Office Assistant
Social Media Club, Atlanta | Atlanta, GA, USA
– Helped organise the club’s monthly meet ups where Atlanta marketing and PR executives presented case studies on how to effectively integrate social media into marketing strategies
– Businesses included Coca-Cola and Turner Classic Movies
– Businesses included Coca-Cola and Turner Classic Movies
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SHORT COURSES & EXCHANGES
Feb 2022 - Present
Youth Advisors Group
British Independent Film Awards | London, UK
Youth Advisors Group
British Independent Film Awards | London, UK
– Advising the British Independent Film Awards on how to build and engage a community of young cinema goers and shaping the direction of marketing campaigns for select monthly British independent films
Mar 2020 - Nov 2020
Foundation in Distribution Short Course
Film Distributors' Association | London, UK
Foundation in Distribution Short Course
Film Distributors' Association | London, UK
– Practical short course designed to impart a greater knowledge and understanding of the interconnected film value chain with emphasis on the UK market
Sept 2020
Art Cinema Action and Management
International Confederation of Art Cinemas | London, UK
Art Cinema Action and Management
International Confederation of Art Cinemas | London, UK
– One week training course on how to manage and run an independent, art house cinema and understanding the importance cinemas have on a film's life cycle
Jan 2018 - Feb 2018
Digital Marketing Short Course
University of the Arts London | London, UK
Digital Marketing Short Course
University of the Arts London | London, UK
– Explored customer experience, traffic generation, social media analytics, branding and identity, advertising strategies and tracking ROI
May 2016 - June 2016
Cannes Film Festival Study Abroad Programme
University of Georgia | Cannes, France
Cannes Film Festival Study Abroad Programme
University of Georgia | Cannes, France
– Study of international film markets, marketing and distribution strategies, film financing, festival programming and film journalism directly from the 69th Cannes Film Festival
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SKILLS
Campaign Management
Content Marketing
CRM Marketing
Digital Marketing
Film Distribution
Marketing Operations
Marketing Strategy
Project Management
Social Media Marketing
Workflow Development
Content Marketing
CRM Marketing
Digital Marketing
Film Distribution
Marketing Operations
Marketing Strategy
Project Management
Social Media Marketing
Workflow Development
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SOFTWARE
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Braze
Dropbox
Google Workspace
Mailchimp
Microsoft Office
Adobe InDesign
Adobe Photoshop
Braze
Dropbox
Google Workspace
Mailchimp
Microsoft Office
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LANGUAGES
English Native
Spanish Native
Spanish Native
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